• Own the B2C growth and brand marketing function, managing a $4M annual budget and a team of 6 marketers.
• Grew free-to-paid conversion rate from 8% to 14% through a redesigned onboarding email sequence and in-app nudge strategy.
• Launched the "Build with Notion" creator program, signing 120 template creators who collectively drove 380K new signups in 6 months.
• Owned SEO strategy that grew organic traffic from 1.2M to 4.8M monthly visitors; now the top acquisition channel at 52% of all signups.
• Executed a product-led growth rebrand campaign reaching 28M impressions across LinkedIn, Twitter, and YouTube.

• Led performance and lifecycle marketing for North America and LATAM markets.
• Reduced customer acquisition cost by 41% through rigorous paid social A/B testing across Facebook, TikTok, and Snapchat.
• Built and launched the streak-recovery push notification system, recovering 2.3M lapsed users per month.
• Managed influencer partnerships with 45 creators (cumulative 18M followers), generating $1.2M in tracked attributable installs.
• Coordinated the "Duo is Dead" viral campaign that earned 620M earned media impressions and 98K app store reviews in 72 hours.

• Created and distributed long-form content and lead magnets for the SMB marketing persona.
• Produced 80+ blog posts that collectively rank for 14,000 keywords and drive 650K monthly organic visits.
• Developed 12 downloadable templates and guides generating 95K marketing-qualified leads annually.

Marketing Club President. Case competition finalist (Kellogg Marketing Summit). Full Merit Scholarship recipient. GPA: 3.76

Summa Cum Laude. Editor-in-Chief of the student newspaper. Interned at Leo Burnett advertising agency junior year. GPA: 3.91

https://retentionplaybook.substack.com

Substack, Beehiiv, ConvertKit

Weekly newsletter on SaaS retention and lifecycle marketing strategies. 22,000 subscribers, 48% average open rate. Featured in Marketing Brew and Growth.Design.

Workshop Facilitation, Notion, Miro

Developed and facilitates a half-day workshop teaching marketing teams how to scale content creation without losing brand voice. Delivered to 14 companies including Canva and Figma. 98% satisfaction score.

https://producthunt.com/posts/cac-benchmark

Google Sheets, Data Studio

Spreadsheet model that benchmarks CAC, LTV, and payback period across 7 acquisition channels. Downloaded 4,200+ times from Product Hunt (#3 Product of the Day).

https://skillshop.google.com

https://www.facebook.com/business/learn

https://academy.hubspot.com

https://cxl.com/institute